The short answer: Buffer is a scheduling tool. Virlo Studio is a content generation and scheduling tool. If you already have a content writer producing posts, Buffer works fine as a queue. If you need the AI to write the posts too, Virlo does more for a similar price.
What Buffer does well
Buffer has a clean scheduling calendar, solid analytics, and a browser extension for sharing content you find online. It's been around a long time and integrates with most major platforms.
What Buffer doesn't do
Buffer does not write your posts for you. You still need to come up with the idea, the copy, and the image for every single post. For a small business owner without a marketing team, that's the actual bottleneck — not the scheduling.
Where Virlo is different
Virlo starts from your website URL, not a blank text box. Paste any page and the AI generates platform-specific posts — LinkedIn, Instagram, Facebook, Twitter — in under 60 seconds, with optional AI-generated images. Scheduling is built in, so there's no need to also run a separate tool.
Pricing comparison
- Buffer: Free plan is limited; paid plans start around £5-6/channel/month and scale up with team seats
- Virlo Studio: Starts at £19/month for 3 accounts, 100 posts, and AI content generation included — no per-channel pricing
Which one should you choose?
If you already have someone writing your captions and just need a queue, Buffer is a reasonable choice. If you want the writing done for you from your own website content, Virlo replaces both the writer and the scheduler in one tool.
Try Virlo Studio free for 7 days and compare the output yourself.