The short answer: Small business tools typically range from £15-£50/month, mid-tier tools with content generation and analytics run £50-£150/month, and enterprise platforms with white-label and SSO features can exceed £500/month.
What you get at each price tier
- £0-15/month (free/entry): Basic scheduling, limited accounts, often no content generation
- £15-50/month (small business): AI content generation, multi-platform scheduling, basic analytics — this is where most solo businesses and small teams land
- £50-150/month (growing business/agency-lite): Team features, advanced analytics, bulk content generation, hashtag intelligence
- £150-500+/month (agency/enterprise): White-label dashboards, client billing, SSO, dedicated support, custom integrations
What actually drives the price difference
Price generally scales with three things: the number of social accounts you can connect, whether the AI generates content or you write it yourself, and whether the tool supports multiple client workspaces for agencies.
Where the money is often wasted
Many small businesses pay for enterprise-tier tools with features they never use — SSO, custom API access, dedicated infrastructure — when a £19-49/month plan would cover their actual needs. Conversely, agencies managing multiple clients on a basic single-user plan often hit account limits quickly.
What to actually compare
Rather than comparing sticker price alone, compare cost per social account and whether content generation is included — a £49/month plan with AI writing built in can be cheaper overall than a £30/month plan that only schedules what you write yourself.