LinkedIn's algorithm rewards content that gets engagement quickly after posting. That means timing matters enormously — the same post published at 7am Tuesday versus 3pm Sunday can see a 3x difference in reach.
The best times to post on LinkedIn in 2025
Based on engagement data across B2B industries:
- Tuesday: 7am-9am (91% engagement score) and 10am (88%)
- Wednesday: 8am-9am (85%) and 10am (90%)
- Thursday: 9am (89%) and 10am (85%)
- Monday: 8am (82%) and 10am (88%)
- Friday: 8am (76%) and 9am (84%)
- Saturday: 10am (63%) — lower but less competition
- Sunday: 10am (44%) — lowest reach day
Why Tuesday to Thursday mornings win
LinkedIn's audience is predominantly professionals checking feeds before meetings. The 7am-10am window catches people on commutes, over breakfast, or at their desks before the day starts. By lunchtime, most professionals have moved on. Late afternoon sees a secondary spike around 5pm as people wrap up their workday.
UK-specific considerations
If your audience is primarily in the UK, post in UK time (GMT/BST). Avoid posting during major UK events — Budget days, Bank Holidays, major sporting events — as LinkedIn engagement drops sharply when attention is elsewhere.
How to automate posting at the right times
Virlo Studio's scheduling tool shows engagement heat maps for each platform when you go to schedule a post. It highlights peak times in red, warm times in orange, and good times in teal, so you can pick the optimal slot without guessing.
Generate your LinkedIn posts from any website URL and schedule them at peak times in under a minute. Try Virlo Studio free.